Giving Day Registration Deadline Coming Up on March 31


“East Texas Giving Day” is a big opportunity for local non-profits to raise funds for the many services they provide in our community, but they have to be registered to receive. The deadline to register is on March 31, 2021. East Texas Giving Day is on Tuesday, April 27, 2021, from 6:00 am to midnight.

East Texas Giving Day is an 18-hour day of giving that provides critical funding for our area nonprofits. The purpose of an area-wide Giving Day is to bring the region together on one day and as one community, raising money and awareness for East Texas nonprofits.

Media Release:

Nonprofit registration for the sixth annual East Texas Giving Day concludes at 5:00 p.m. on
Wednesday, March 31, 2021. Nonprofits based in or serving one of the 32-counties in the East
Texas Communities Foundation service area are encouraged to register to be a part of the online fundraising event.

“Nonprofits have had to adapt to so much over the past year in response to the pandemic,” said
Holly McFarlin, Public Relations Director for East Texas Communities Foundation. “For over a year now, they have had to put off many traditional fundraising events like galas and luncheons. East Texas Giving Day takes place all online and provides a perfect fundraising opportunity for
nonprofits because it allows a safe place for donors to come and feel that they are still part of a
community wide event.”

Nonprofits wishing to participate in this year’s Giving Day can sign up online at . “Each nonprofit that registers to participate pays a fee of $125,” said McFarlin. “ETCF does not receive any portion of the registration fee instead; we use the registration fee to help promote the event regionally.”

Once a nonprofit has submitted their registration, ETCF staff review the nonprofit’s status and verify that they are a 501(c)(3) public charity in good standing with the IRS. When the nonprofit is cleared to participate, they are encouraged to begin sharing the news with their current donors through social media outlets and other traditional means.

East Texas Giving Day will be held Tuesday, April 27, 2021 from 6:00 a.m. until midnight. East
Texas Giving Day is a crowdfunding event that happens online at and is powered by East Texas Communities Foundation. The purpose of an area-wide Giving Day is to bring the region together on one day and as one community, enthusiastically raising money and awareness for East Texas nonprofits.

“Last year we had a donor refer to the online site as the ‘Amazon of giving’,” said McFarlin. “The
platform is a one-stop shop for donors to go to, find the organizations they want to give to and
check out using a single credit card transaction. The convenience it offers is very attractive to

Ongoing updates about the event will be posted on ETCF’s Facebook page at and the foundation’s website .


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After more than 30 years with radio and TV stations, I decided to do my own thing by blogging. It affords me the ability to stay super involved in the community, but still, have plenty of time with my 3 new granddaughters and other local projects.

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