Maurice LeFevre Sells his Last Harley-Davidson Before Transferring Ownership of Whiskey River


Today was a bittersweet day for Maurice and Peggy LeFevre, the new “former owners” of Whiskey River Harley Davidson in Texarkana, Texas. The dealership is now owned and managed by Adam Smith and the LeFevre’s are going to enjoy some retirement with each other.

Maurice and Peggy LeFevre have wrapped up the loose ends on the transfer of Whiskey River Harley-Davidson in Texarkana to Adam Smith, one of the largest Harley dealership owners in the country with 6 total in Texas operated by his management company Calculated Risk Motorcycle Group.

Ms. Peggy and Maurice are going to spend some time enjoying life and each other in retirement. The couple are still very much in love and Maurice told us with a smile as he looked at Peggy,

I am a bit older than Peggy, and I’ve had some issues. So while I feel great and everything is good we want to enjoy some retirement. We have this thing where we like to take the dinghy from our boat and a bottle of champagne and have what we call champagne sunsets. I really want to be able to do a lot more of that.

About the new owner, from

The Adam Smith Harley team is committed to promoting the Harley lifestyle in everything they do by providing a one-of-a-kind experience that is fun, memorable and long lasting. With an Adam Smith’s Harley-Davidson, you’ll never ride alone. For more information about Adam Smith’s Harley-Davidson dealerships, visit their websites.

Adam learned to ride a motorcycle before he learned to ride a bicycle. A 50cc mini bike and a crosstie is all he needed to get started. To date, Adam has ridden over a quarter of a million miles across the US, including scenic rides through Alaska, Sturgis, Daytona, and more.

Adam was born and raised in the DFW area. After a brief stint in the bicycle industry, Adam joined the Harley-Davidson motorcycle business in 1991. In 1996, Adam opened his first Harley-Davidson dealership in Grand Prairie, TX making him the youngest person to own and operate a Harley-Davidson dealership at the age of 22.

Today we were able to make introductions with Mr. Smith and representatives with Calculated Risk Motorcycle Group, but no word yet on if there will be a name change at Whiskey River. More to come…


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After more than 30 years with radio and TV stations, I decided to do my own thing by blogging. It affords me the ability to stay super involved in the community, but still, have plenty of time with my 3 new granddaughters and other local projects.

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